Founded by Yasmin Gross and Vincent Verdureau, VTOPYA operates from Paris as a creative and innovation studio positioned at the intersection of image-making and infrastructure.

The studio brings together two distinct but complementary disciplines. Yasmin’s practice centres on visual direction, generative AI, and narrative-led brand worlds, while Vincent’s expertise lies in systems thinking, production engineering, and the design of scalable digital workflows. This dual lens allows VTOPYA to approach projects not only as creative outputs, but as fully integrated processes.

Working across luxury, beauty, fashion, and sustainability, VTOPYA develops end-to-end solutions spanning visual production, AI-driven content, e-commerce environments, and operational strategy. Each engagement is structured to move fluidly from concept through to execution, balancing aesthetic precision with technical rigour and long-term efficiency.